Created on June 16, 2025, 12:48 p.m. - by Emma, John
In today’s fast-paced media environment, writing a press statement that captures attention and communicates effectively is vital for any business, organization, or individual. A press statement is an official message meant to inform the public or media about a specific issue, event, or position. Unlike promotional press releases, press statements are more focused on clarity, purpose, and facts.
When writing a press statement, it’s important to be concise and direct. The message should begin with a clear and compelling opening that immediately conveys the main point. Journalists and readers typically decide within seconds whether the statement is worth their attention, so a strong first sentence is critical.
After the introduction, provide essential background information or supporting facts that help the audience understand the context. If the statement addresses a situation or incident, include a factual summary of what occurred and your organization’s perspective or response. Adding a quote from a spokesperson can also enhance credibility and make the message more relatable. The quote should reinforce the key message in a tone that reflects sincerity and professionalism.